Bodega
Concept Development
Naming
Branding
Consultancy
Interior Design
Signage
Photography
Social Media
Marketing & PR
Bodega is all about live music, cold beer, and good times.
Fronted by a modest shopfront, Bodega must be discovered before it can be experienced. The hidden, speakeasy-inspired hotspot is only accessible via a secret entrance where you will be transported to a place where anything goes!
Wanting to create a cool space that you could easily find in a big city like New York or London but with the warm, friendly, community feel you find in Toowoomba. The branding and interiors had to feel edgy but approachable and fun.
Drawing inspiration from Bodegas located on the streets of New York, renowned for their culture, colourful characters, and unpretentious vibe. A place where locals gather and get to know the person behind the counter, which is synonymous with a great bar.
Bodega was a dream project to work on; partnering with Salumi Studio and being involved from start to finish we were lucky enough to have creative freedom with the concept, name, branding, content, and marketing.
Bodega is fast becoming an institution for live music and good times.