Fond
Branding
Consultancy
FOND is bright, it's bold, it's catchy.
Created to reshape the narrative of tired flower delivery services consumers have become accustomed to. Saying goodbye to floppy funeral home flowers, tacky teddy bears and cheesy cards, and saying HELLO to fresh, modern, and fun flower arrangements.
The branding needed to encapsulate nostalgic good vibes, fun and reliability all in one. Its bright colours take their cues from floral bouquets and the colours that make them so unique.
Cheeky taglines, cute stickers, bold packaging, and personalised jars were created with intention and ammo for shareable social content.